Sebastian Waschnick: Data is the new oil.js
Mon, 12/10/2018 - 09:58
The GDPR, an EU ePrivacy Regulation, requires the users' consent to save and track data. Sebastian Waschnick, CTO at Axel Springer Ideas Engineering, explained why data is the new oil.js - opt-in and transparency layer - and how Axel Springer started with A/B testing a cookie banner and came to implement an Open Source Consent Management Framework across their digital landscape.
Sophia Vogel
Sebastian Waschnick (CTO at Axel Springer Ideas Engineering): Data is the new oil.js: From A/B testing a cookie banner to an Open Source Consent Management Provider
Sebastian Waschnick: Data is the new oil.js