Sebastian Waschnick: Data is the new oil.js

The GDPR, an EU ePrivacy Regulation, requires the users' consent to save and track data. Sebastian Waschnick, CTO at Axel Springer Ideas Engineering, explained why data is the new oil.js - opt-in and transparency layer - and how Axel Springer started with A/B testing a cookie banner and came to implement an Open Source Consent Management Framework across their digital landscape.

Speaker Sebastian Waschnick

Sebastian Waschnick (CTO at Axel Springer Ideas Engineering): Data is the new oil.js: From A/B testing a cookie banner to an Open Source Consent Management Provider

Sebastian Waschnick: Data is the new oil.js