Stephan Heck: Thunder and Purple DS to serve all digital channels
Fri, 12/01/2017 - 13:42
Stephan Heck, CEO of sprylab technologies, presented his project for the supermarket chain Woolworth in Australia and their customer magazine "Woolworth Fresh": Woolworth used an "InDesign first" approach with no structured data and published recipes in an app produced by Adobe DPS. The goal was to introduce a recipe database supporting web and app, the re-use of recipes, and an interface to Woolworth's store.
By connecting Thunder with their product Purple DS, an App focused digital publishing suite, sprylab managed to introduce a high-level workflow in which Thunder serves as a content hub - the "Recipe Management System". The Purple DS Templating Client is used to transfer recipes from Adobe InDesign into Thunder.